So the other night I was watching television and I turned to my cable company’s ‘on demand’ channel to watch a movie. I was pleasantly surprised to find that they have made another upgrade to their service (which they do fairly often, actually). They have reinstated a service that they removed with the last upgrade … the timeline of the movie. For several months now we have not been able to see how much time was left in a movie when we rented it. A small thing, but really frustrating. When you are used to something being there and it gets taken away, it can be irritating. So now we have it back! High fives all around in my house.
This reminded me of working with my clients, and how it’s important to continue to offer them the little things they grow accustomed to through working with you. It made me think about the little things that I could be doing for them, to let them know that they are still very important to me.
When you start working with a client and your relationship is in the honeymoon phase, you may go that little extra mile and do something special for them – whether it’s providing an extra report or staying five more minutes on the phone with them. As time moves on, and the relationship is not so new, sometimes it’s possible to take them for granted more often, and maybe you let those little extras slip. Maybe you are now only giving those little extras to your new clients.
It’s a great reminder of how nice it feels to get those little things back if they have gone by the wayside. And I plan to implement my own advice too – the little extras are what make me a proactive Virtual Assistant for my clients, and a great mentor for my students.
Think about what you can do for your clients to make them feel just a bit more special – send them a card, schedule a phone call with them as a strategy session, put together a new report for them – there are all kinds of things you can do to make them feel special and to let them know that you value them.
Sometimes the little things can even count more than the big ones! Try it, I guarantee you’ll get a good reaction and you will make your client’s day too!
