So here we are, wrapping up not only the year, but the decade. It’s really remarkable how quickly the years seem to pass as you get older. I remember so vividly how we were all so frightened of Y2K and how it would affect the business world.  Look how business and technology has progressed since that time!

It seems like just yesterday, and yet it was so long ago. In fact, the world has dramatically changed so much since then. See my previous post to get an idea of what happened over the last 10 years!

It makes me wonder where we might be in another 10 years, or even five years … or even next year!

Where will I be? Well, I have been putting a lot of thought into that lately, that’s for sure. I have been working with my business coaches, Paige Stapleton and Brian Stark for several months now (love them!!) and we have been carving out my path for the future.

I am embarking on the new year with much transition planned. With Paige and Brian’s help, I have been able to obtain focus and clarity for my business, the likes of which I could not have obtained on my own. Their guidance and support has been invaluable to me and I know it will continue to be as we get things together for my business transition.

Don’t worry, I’m not going away! Quite the opposite, actually! I am focusing on fewer service offerings and narrowing down my niche, so that I can provide more streamlined services and support to my ideal clients, while growing my own business at the same time.

It seemed like the right time to do this, and while it is a lot of work to get it all together, it has brought me comfort and strength at the same time. It has built my level of confidence in what I do. It has helped me to identify what I do best, what I enjoy doing the most, and who I most enjoy working with. It has helped me concentrate on the things that matter most to me. It has helped me get to know myself as a business person.

Do you have a business coach? If not, I would highly recommend it. You get a toolbox of goodies that helps you analyze and streamline your strengths, and you get your very own personal cheerleader. Who doesn’t want that?

So I wish you all the best of the remainder of the holidays and keep an eye out for the new and exciting things on my horizon. I hope it will inspire you to take the time to focus on your own business as the new year begins. You will be glad you did!

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This is a terrific, seven-minute video from Newsweek that chronicles some memorable events from the first decade of the 21st Century.  Enjoy!

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It seems that more and more websites I visit lately have an audio component. Some of them auto-load and some of them you have to click to start. When you work virtually, that can be a scary concept when all of sudden someone is talking to you and there is no one in the room! It might scare the wits out of me some days, but I have to admit that it’s very effective.

I often open more than one tab or website at a time, and when I all of a sudden hear someone start talking to me, it definitely attracts my attention! I will always go and check out the talking page!

AudioAcrobat!

Many of my clients are coaches and so they use an audio service like Audio Acrobat all the time in their businesses. Whether they are recording coaching calls or conference calls, it’s a big part of the service they provide to their clients.

Of course, not all of my clients are coaches, so I thought it would be a good idea to check out what a service like Audio Acrobat could offer to other solopreneurs and small business owners. If I come across an interesting product or service, I try to introduce it to my clients if I think it might help them with their Internet marketing needs.

I was surprised to see what other things you can do with Audio Acrobat:

  • record an audio by telephone, by computer microphone or by uploading a previously recorded file
  • combine audio files so they play in sequence
  • customize a webpage with audio notes for those you are sending audio to
  • use guest lines to have guests record testimonials, comments or even events
  • create podcasts
  • record or upload video up to 256 MB in size

It’s such a simple system to use, and it’s very cost effective. For less than $20 a month, it’s a service that anyone can use to incorporate audio into their business. They have a terrific affiliate incentive too … you can put your affiliate commissions towards your monthly bill if you want to.

Go and check it out!  It’s an opportunity for you to bring some fresh ideas to your clients about how to repurpose their content and how to enhance their online presence with audio or video.  I know I’m going to!

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frustrationYou know what they say about the best laid plans … even the most carefully planned projects can throw you a wrench when you least expect it.

Picture this: it’s Monday and you set up your task list for the week. Looks good, you have fit everything in and you know you can deliver it all on time.  But what happens if something goes wrong? Do you have a ‘plan b’ in place so that you can still manage when something goes wrong?

Say on Tuesday one or more of the following situations comes up and threatens to mess up your tidy task list.

  • you get sick or injured
  • your child or a family members gets ill and requires your care
  • a great client calls with a last minute project that they need you to find time for
  • you have technical difficulty with a task that you only allowed a set amount of time to do
  • you lose your internet connection for a prolonged period of time
  • you get more than one referral or prospects call needing proposals

Do you have a backup plan?

If you haven’t thought about what you would do in any of these situations, now is the time to do so! By the time you need to have a contingency plan in place, it will be too late. The time to get your plan in place is when you don’t need it!

Your contingency plan doesn’t have to be complicated – just put together the basics when you have time:

  • find someone (or more than one someone!)  who can help you out when you need it
  • put together procedures for the tasks you take care of on a daily basis
  • set up an intake process for new clients
  • develop a project management protocol

Don’t wait until it’s too late!

As a solopreneur,you can sometimes go from 0-60 in no time flat. Make sure you are prepared for that before it happens by going through the steps above and developing your contingency plan.

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VAClassroom Virtual Event Specialist Certification

Teleseminars, webinars, podcasts, online radio or talkshows, and webcasts are really changing the way many business owners conduct their meetings and training sessions.

Setting up, managing, and delivering virtual events is one of the newest service offerings on many Virtual Assistant menus these days, and VAClassroom is right up there again, providing this new Certification course.

From organizing to repurposing content, you’ll learn everything you need to provide your clients with the expertise they deserve. Check it out! I sure intend to!

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RocksAndStrawberries
As a solopreneur, one of the most important things that you can do in your business (and for your business!), is to grow with it. Although you might go into business for yourself with a very static view of which services you will provide, you need to be aware that the old adage ‘a change is as good as rest’ is really true. You can breathe new life into your everyday work by keeping an eye out for change and growth opportunities!

I have been a solopreneur for many years, but over the years I have grown from providing financial services to providing Internet marketing and social media services. I am certain that I could never have predicted that I would be working with shopping carts and social media when I started my business so many years ago as a food & beverage consultant, but I grew with my business when I saw change approaching, and I would never look back.

How did I grow? I learned everything I could about what I was doing at the time, and then I kept an eye up ahead in the road to see what else was coming my way.

I have said I am in perpetual learning mode, and that is true. When I worked in finance, I studied accounting and business and took workshops in Excel and databases. I needed to know that I was always using the most current methods in my daily work.

It just so happened that I needed to take over some projects from a colleague that were closely related to my financial work. They were documents and training manuals. So I grew in the direction of words, and away from numbers.

I began to focus mainly on document work, and I took writing courses and learned about back-of-the-book indexing. I refreshed my education in the principles of grammar and sentence structure. I expanded into proofreading website copy and then realized that HTML was really not as difficult as everyone said it was. So I took a course in HTML.

That has been one of the smartest moves I ever made in my career. I do not do web design, but being able to set up sales pages and do website updates is a really big business for a Virtual Assistant.  I have continued to grow with Internet marketing and now social media.

Perpetual learning is a great way to keep growing with your business. By recognizing the changing needs of your business, you can bring a fresh, new perspective to your clients. Give them what they need, maybe  even before they realize they need it!

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New OVA logoThis week I was able to attend the Ottawa Virtual Alliance (OVA) October breakfast meeting. OVA is the association for Virtual Assistants who are located in the Ottawa area. We keep in touch via email, but we get together several times a year for breakfast and a chat, and that’s what I really like about this group.

When you work on your own, it really helps to get together with people who ‘get’ what you do for a living. I am aware that there are many people who don’t understand what I do for work, and it’s always nice to get together with my colleagues to have a bit of a chat about how work is going.

I have mentioned before that I really value the face time that I can get with my colleagues, and OVA is no exception. We enjoy breakfast while using each other as sounding boards for ideas and issues, and sharing industry stories.  Barbara Best (Virtual Works)and Raymonde Lemire (Documents Etc.)are the founders of OVA and together they provide support and direction for new and aspiring VAs, as well as great advice and insight for those of us who have been in the business for a while.

We have just set up a Facebook Page for Ottawa Virtual Alliance. Check it out here, and please feel free to contact us if you are a VA in the Ottawa area. Our next breakfast meeting is December 11 and there is always space at the table!

And if you are not in the Ottawa area, seek out your Virtual Assistant association in your area – you will be able to share and network with people who truly understand our industry.

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Fantastic Facebook Fanpages
VAClassroom is offering a new course that will teach you to create fantastic Facebook pages!

Facebook fan pages can be used as a great marketing tool for your product or service, because so many people are connected to social networking sites these days.

Fan pages integrate with your other marketing tools, such as your blog, and can help you reach a bigger audience. By getting increased exposure, you can increase traffic to your website or blog, and connect with more potential clients and generate more income opportunities.

Visit VAClassroom to learn more about the course, and to register!

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VAclassroom_banner_125x125I recently finished my Social Media Marketing Specialist certification through VAclassroom.

I love taking courses through VA classroom. The ones I take are self-paced, which means that you do them on your own schedule. This can be very helpful for people like me who have a full schedule of client work and a busy family life.

I am in perpetual learning mode. I love to learn new things, and I am constantly seeking out places to learn things about my business.

However, if there is a course, seminar or event online that doesn’t offer a self-paced element (or if a follow up mp3 or document can not be sent to me after the live event has taken place), I won’t sign up for it.   At times I have found myself logged in at 2 a.m. just because it suited my schedule, so, for me, self-paced learning really is the way to go.

Of course, self paced learning is not a new concept – the option of taking correspondence courses was available when I went to high school many years ago.

In fact, my girlfriend took a correspondence French course while we were in high school. She was not great in French, but I used to help her through her lessons, as I plugged away at a similar curriculum in our high school. She studied mainly business courses like informatics and accounting in high school, and I stayed with the mainstream academic stuff, so she took her French elective via correspondence.

Long story short, she got her French credits and it was a good thing she did, as she moved away after high school and worked for the Disney chain, and she was able to go to France to help open EuroDisney. Now she lives in Holland with her husband and two boys, and runs her own business.

So for many years self-paced learning has been beneficial for people like my friend, but now with the internet, this form of learning can really help you enhance anyone’s personal life or business.

The concept is simple: someone puts together some training materials in the form of PDFs or PowerPoint presentations along with audio files or video files with the training instructions on them, and there is the course. You sign up for them and you are able to study when it’sconvenient for you.

So whether you call them correspondence, self-paced, home study or long-distance learning courses, the concept of taking someone’s prepared materials and learning at your own pace, is a great way to continue to improve your education and tending to your busy life.

It can give you the edge over competitors online, by helping you to stay current with the changing trends of the internet. I highly recommend to find a place like VAclassroom that offers programs on subjects that interest you, and get learning!

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BilliardBalls

One of the things I love about being a Virtual Assistant is the chance to work with people that I want to work with.

It’s not a job, it’s a business. And I have worked very hard over the years to be able to pick and choose my clientele now. I rarely seek out new clients, though … much of my business comes through referrral from my other clients or people that I know.

It can be said that networking is everything when you are running any type of business, but networking doesn’t seal the deal. It gets you to where you need to be, but YOU are the reason that potential clients will want to work with you, or they won’t.

YOU = your personality, your work ethic, your style, your communication skills.

Many of my clients have been with me for many years. I don’t very often have a client ‘quit me’, and I don’t very often quit them. If that happens, it’s usually pretty early in the game. Once we have done any type of work together, we end up growing together, because the fit was right.

Oh, that’s not to say that I haven’t parted ways with clients over the years. That has definitely happened … but I am proud to say that in the last, probably, three years, that I still work with 90% of the clients that have come on board with me. That’s 9 out of 10, which is pretty good.

Take the time when you are having your preliminary meeting with your potential client, to really see how their personality and their style and their needs fit into your ‘work box’. If they don’t fit into your ideal client type, take a pass on them. It probably won’t work out long-term.

It’s like any relationship … you have to ‘fit’ to make it work.

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