Tracey D’Aviero, Virtual Assistant

In a recent conversation with my business coaches, I was talking about the fact that I keep my clients’ needs at the top of my list. I have regular calls and emails with them, I ensure that we have a list of things that we are working on each week, and I let them know what’s going on all the time as we navigate their Internet marketing and social media needs.

This sounds good, but I was, in fact, lamenting that although I do all of these things for my clients, I do not do pay enough attention to them for my own business.  Do you know what they said?

Stop Putting Yourself At The Bottom Of Your List!

They were right. The fact is that I constantly tell my clients how important it is to keep their service offerings current, their clients and their ‘tribe’ informed and in touch, and their networking contacts fresh. I tell them these things because they are TRUE! But I always let this area of my own business lapse. I focus on it for a while and then I get too busy and let it go again. Instead of keeping on top of it, I am always playing catch up.

I have decided that it’s time to take my own advice, and so as you know I am building my very first team of subcontractors, after working alone for about 13 years. I have decided that my business is just as important as my clients’ businesses. We are not apples and oranges (now you get it!). We all deserve the same attention.

The fact is, my client load right now is full. I have a waiting list for work in June and July. So really the attention needs to turn to my own business in order for me to be able to grow, and for me to be able to grow with my clients too!

Look for an exciting announcement from me early next week about a new program I am launching. It’s going to be great, and finally I am looking after my own business the way it deserves! (and thanks to my wonderful team members, it will get the TLC that I show my clients!)

It seems that more and more websites I visit lately have an audio component. Some of them auto-load and some of them you have to click to start. When you work virtually, that can be a scary concept when all of sudden someone is talking to you and there is no one in the room! It might scare the wits out of me some days, but I have to admit that it’s very effective.

I often open more than one tab or website at a time, and when I all of a sudden hear someone start talking to me, it definitely attracts my attention! I will always go and check out the talking page!

Many of my clients are coaches and so they use an audio service like Audio Acrobat all the time in their businesses. Whether they are recording coaching calls or conference calls, it’s a big part of the service they provide to their clients.

Of course, not all of my clients are coaches, so I thought it would be a good idea to check out what a service like Audio Acrobat could offer to other solopreneurs and small business owners. If I come across an interesting product or service, I try to introduce it to my clients if I think it might help them with their Internet marketing needs.

I was surprised to see what other things you can do with Audio Acrobat:

• record an audio by telephone, by computer microphone or by uploading a previously recorded file
• combine audio files so they play in sequence
• customize a webpage with audio notes for those you are sending audio to
• use guest lines to have guests record testimonials, comments or even events
• create podcasts
• record or upload video up to 256 MB in size

It’s such a simple system to use, and it’s very cost effective. For less than $20 a month, it’s a service that anyone can use to incorporate audio into their business. They have a terrific affiliate incentive too … you can put your affiliate commissions towards your monthly bill if you want to.

Go and check it out!  It’s an opportunity for you to bring some fresh ideas to your clients about how to repurpose their content and how to enhance their online presence with audio or video.  I know I’m going to!

You know what they say about the best laid plans … even the most carefully planned projects can throw you a wrench when you least expect it.

Picture this: it’s Monday and you set up your task list for the week. Looks good, you have fit everything in and you know you can deliver it all on time.  But what happens if something goes wrong? Do you have a ‘plan b’ in place so that you can still manage when something goes wrong?

Say on Tuesday one or more of the following situations comes up and threatens to mess up your tidy task list.

• you get sick or injured
• your child or a family members gets ill and requires your care
• a great client calls with a last minute project that they need you to find time for
• you have technical difficulty with a task that you only allowed a set amount of time to do
• you lose your internet connection for a prolonged period of time
• you get more than one referral or prospects call needing proposals

Do you have a backup plan?

If you haven’t thought about what you would do in any of these situations, now is the time to do so! By the time you need to have a contingency plan in place, it will be too late. The time to get your plan in place is when you don’t need it!

Your contingency plan doesn’t have to be complicated – just put together the basics when you have time:

• find someone (or more than one someone!)  who can help you out when you need it
• put together procedures for the tasks you take care of on a daily basis
• set up an intake process for new clients
• develop a project management protocol

Don’t wait until it’s too late!

As a solopreneur,you can sometimes go from 0-60 in no time flat. Make sure you are prepared for that before it happens by going through the steps above and developing your contingency plan.

As a solopreneur, one of the most important things that you can do in your business (and for your business!), is to grow with it. Although you might go into business for yourself with a very static view of which services you will provide, you need to be aware that the old adage ‘a change is as good as rest’ is really true. You can breathe new life into your everyday work by keeping an eye out for change and growth opportunities!

I have been a solopreneur for many years, but over the years I have grown from providing financial services to providing Internet marketing and social media services. I am certain that I could never have predicted that I would be working with shopping carts and social media when I started my business so many years ago as a food & beverage consultant, but I grew with my business when I saw change approaching, and I would never look back.

How did I grow? I learned everything I could about what I was doing at the time, and then I kept an eye up ahead in the road to see what else was coming my way.

I have said I am in perpetual learning mode, and that is true. When I worked in finance, I studied accounting and business and took workshops in Excel and databases. I needed to know that I was always using the most current methods in my daily work.

It just so happened that I needed to take over some projects from a colleague that were closely related to my financial work. They were documents and training manuals. So I grew in the direction of words, and away from numbers.

I began to focus mainly on document work, and I took writing courses and learned about back-of-the-book indexing. I refreshed my education in the principles of grammar and sentence structure. I expanded into proofreading website copy and then realized that HTML was really not as difficult as everyone said it was. So I took a course in HTML.

That has been one of the smartest moves I ever made in my career. I do not do web design, but being able to set up sales pages and do website updates is a really big business for a Virtual Assistant.  I have continued to grow with Internet marketing and now social media.

Perpetual learning is a great way to keep growing with your business. By recognizing the changing needs of your business, you can bring a fresh, new perspective to your clients. Give them what they need, maybe  even before they realize they need it!