As a solopreneur, one of the most important things that you can do in your business (and for your business!), is to grow with it. Although you might go into business for yourself with a very static view of which services you will provide, you need to be aware that the old adage ‘a change is as good as rest’ is really true. You can breathe new life into your everyday work by keeping an eye out for change and growth opportunities!
I have been a solopreneur for many years, but over the years I have grown from providing financial services to providing Internet marketing and social media services. I am certain that I could never have predicted that I would be working with shopping carts and social media when I started my business so many years ago as a food & beverage consultant, but I grew with my business when I saw change approaching, and I would never look back.
How did I grow? I learned everything I could about what I was doing at the time, and then I kept an eye up ahead in the road to see what else was coming my way.
I have said I am in perpetual learning mode, and that is true. When I worked in finance, I studied accounting and business and took workshops in Excel and databases. I needed to know that I was always using the most current methods in my daily work.
It just so happened that I needed to take over some projects from a colleague that were closely related to my financial work. They were documents and training manuals. So I grew in the direction of words, and away from numbers.
I began to focus mainly on document work, and I took writing courses and learned about back-of-the-book indexing. I refreshed my education in the principles of grammar and sentence structure. I expanded into proofreading website copy and then realized that HTML was really not as difficult as everyone said it was. So I took a course in HTML.
That has been one of the smartest moves I ever made in my career. I do not do web design, but being able to set up sales pages and do website updates is a really big business for a Virtual Assistant. I have continued to grow with Internet marketing and now social media.
Perpetual learning is a great way to keep growing with your business. By recognizing the changing needs of your business, you can bring a fresh, new perspective to your clients. Give them what they need, maybe even before they realize they need it!
