It’s a terrific, easy-to-read book that takes you through the various components of how to sell effectively – by being you and by knowing what your customers want. That is some serious paraphrasing, but you get the point!

One of the chapters in particular spoke to me and I wanted to share it with you. It’s called Sell Yourself.

Harvey talks about the three toughest sells being Company, Product and Self. As a small business owner and a mentor, I know how difficult selling yourself can be.

Selling yourself can be one of the most difficult things to do, if you do not recognize your own value. If you can’t see and describe the value you provide to your clients, you will have a more difficult time finding new clients.

If you find yourself having endless conversations with prospects … and coming up without the sale more often than with the sale … your problem may be value-related.

Prospects can come up with every objection in the book, but the bottom line is that people spend money on things that they consider to be valuable.

Exercise: Try recording your sales conversations for the next month. Revisit them after you have finished. Note what you did right … and what you did wrong. Listen for missed cues or things that you can fix or tweak for your next call. Improving your skills on sales calls will definitely help you to see if you are missing opportunities to show your value to your prospects.

When you are working on your marketing, be sure to place big emphasis on your own value – what makes you the best choice to work with, your expertise – but always bring it back to the client … and how that expertise you provide will benefit them, and be of value to them. When you look at your marketing message from a value perspective, it’s much easier to sell yourself.

After all, how can your prospects recognize your value if you don’t?

Decide who will do what. It’s important to determine who will be taking care of which tasks, and when they will be taken care of. If you don’t use some type of collaborative software, at least keep a simple checklist that everyone can work with. There is nothing worse than missing a deadline simply because someone wasn’t sure that it was their task to complete.

Schedule regular check-ins. Although it can be tempting to pick up the phone every time you have a question, it’s easier to schedule regular check-ins to cover updates for more than one task at a time. Email is such a distraction, but a good way to ensure that everyone is communicating is to simply reply to an email when someone sends you one. A simple ‘yes I got it’, or ‘I will send it to you this afternoon’ can save so much worry, especially when you don’t have a regular communication routine going yet.

Ask questions. Be sure that the tasks set up are clear, and that the steps to complete them are also clear. Just because someone has used the same service as you to send a newsletter before, doesn’t mean they will do things the way you want them done. When a task is completed, be sure to discuss whether it was completed properly, and work out any issues before the next time.

Build standard operating procedures. The best time to build your standard operating procedures is when you first start working together. Write everything down as you get it done the first time, and be sure that the procedure is right for the next time. Keep your procedures up to date once you begin!

Get to know each other! It is much easier (and more fun!) to build a strong working relationship when you find out a little bit about each other. Ask about family, hobbies and things like that. You don’t have to have long drawn-out conversations about what you watched on television the night before, but little tidbits of information can help to break the ice when you are just starting to get to know each other.

Bonus Tip: Be honest and open minded. It’s important to be honest with each other as much as possible. If something isn’t going exactly the way you planned, be sure to speak up. Likewise, if your new partner gives you some constructive criticism, try not to take it to heart, but work with it so that it benefits both of you. Not everyone works the same way, so compromise will be key to keep everyone happy. By working together, you will form a solid lasting relationship more quickly!