One of the things I love about being a Virtual Assistant is the chance to work with people that I want to work with.
It’s not a job, it’s a business. And I have worked very hard over the years to be able to pick and choose my clientele now. I rarely seek out new clients, though … much of my business comes through referral from my other clients or people that I know.
It can be said that networking is everything when you are running any type of business, but networking doesn’t seal the deal. It gets you to where you need to be, but YOU are the reason that potential clients will want to work with you, or they won’t.
YOU = your personality, your work ethic, your style, your communication skills.
Many of my clients have been with me for many years. I don’t very often have a client ‘quit me’, and I don’t very often quit them. If that happens, it’s usually pretty early in the game. Once we have done any type of work together, we end up growing together, because the fit was right.
Oh, that’s not to say that I haven’t parted ways with clients over the years. That has definitely happened … but I am proud to say that in the last, probably, three years, that I still work with 90% of the clients that have come on board with me. That’s 9 out of 10, which is pretty good.
Take the time when you are having your preliminary meeting with your potential client, to really see how their personality and their style and their needs fit into your ‘work box’. If they don’t fit into your ideal client type, take a pass on them. It probably won’t work out long-term.
It’s like any relationship … you have to ‘fit’ to make it work.
Last week I went to a Women in Business networking breakfast, hosted by our MPP, Lisa MacLeod.
Although I network online all the time using Twitter and Facebook and LinkedIn, I have not done too much business networking in person in recent years.
Oh, I have my elevator speech, and I talk to everyone about what I do for a living, but I don’t actively seek clients in my own area. In fact, as a virtual assistant, I have purposely built a clientele that is located away from my hometown.
There are reasons that I have done that, of course. Prior to being an internet marketing virtual assistant, I was focused on the hospitality industry, working mainly with variable costs in restaurants and bars.
I worked from my own home office, and could compile, analyze and report on the data from my own office, I found that the clients I was working with preferred that I was on their site more than I thought I needed to be.
So, for many years I still travelled back and forth from my office to restaurants … and also needed to be available at some crazy times of day, being that the restaurant industry is not open ‘regular office hours’. I worked many holidays and weekends, and although I was very good at what I did, sometimes it just didn’t seem like it was worth it.
When I decided to swap my hospitality clients for online clients, I made a conscious decision to work with people whose offices or businesses I could not possibly drive to. Harsh? Probably. But it wouldn’t have worked for me otherwise.
Now I have established myself over the last three or so years, and am comfortable with setting my own work boundaries … and so I am finally getting out there in my own city!
Needless to say, the breakfast was great, and I enjoyed meeting many women who are running their own businesses like I am.
I learned from going to FoVA last year that getting together with people who understand my line of work is an invaluable source of support for me. That’s what this breakfast did as well, and I am sorry that it took me so long to realize the benefits I could gain by networking locally.
I will definitely look forward to the next networking meeting, wherever it is!
